On localization – The Cultural Game Plan: Why Localization Teams Are Your Secret GTM Weapon

Have you ever wondered how gameplay, visuals, and monetization are re-imagined and rendered for diverse markets? Why is there a skeleton-free World of Warcraft’s Chinese edition, or what are Pokémon characters’ names in different regions?

By integrating localization teams from day one and throughout your go-to-market (GTM) process, you transform localization teams from afterthought translators into strategic partners in your development process.

This synergy creates authentic gaming experiences that resonate across cultures, transforming your game from a localized product into a global gaming phenomenon and driving international revenue growth.

Read the full article on Linkedin to learn the eight essential GTM strategies to achieve a killer game launch across global markets.

Link to article on Linkedin: https://www.linkedin.com/pulse/cultural-game-plan-why-localization-teams-your-secret-vasso-pouli-kpenf/